Black Friday - a decade ago I presented my research to 300+ Nuffield Scholars and said these final words at the end of my 12 minute presentation "make it easy"

Mostly referring to how we had previously made our wool fibres available from our own farm gates and a decade later we celebrate the who, what, when, why, how… and now

Who - Making fleece readily available to customers who really do care where their fibres have come from as it does matter to many

What - I would say the last 10 years have not been easy for us as the fibre provider, but what we have learnt is a joy to share and we hope that our customers have enjoyed following our journey too

When - true, it does take a long time to get the added value with wool fibres - yet wool remains a product worth the wait, known to stay with us for most of our lifetimes, sometime we take favourite items to the grave, often gifted and treasured by families forever

Why - Andy and I truly believed people wanted to find natural resources locally, are inspired when seeing real sheep fleece falling gently from within a set of sharp blades, landing onto a clean wooden board where it becomes easier to sort the differing qualities, pack and supply in all quantities

How - We see wool as a little bit like wine, native colourings comes from understanding genetics, nurturing these attributes to match soil types, the weather, harvesting dates, happy sheep feeding on a natural forage diet, preserving traditional blade shearing techniques, not just taking the easy route as modern agri-tech is proven to not always be best for quality nor biodiversity

Now for the reward - to celebrate this milestone, instead of offering Black Friday discounts we usually like to offer FREE FIBRE as that is what we do best

Our offer to you all is simple - all our fleece offerings online on Black Friday x 3 days will automatically receive a free gift of fleece worth 20% of the total order value - so if you order a 1kg fleece, we will add in an extra 200g of similar fleece into your parcels - 2kg will be a 400g gift of fleece from us to you ... and so on

This is not about marketing gimmicks or selling more on one crazy day - sheep continually grow fibres each and every day, they need to have this growing fibre removed annually and we are super happy to share our harvests to those who follow us, support our ideas to help us regain the word "fleece" to mean raw sheep fibres rather that it's synthetic imitation

Any questions - I am on jen@fernhill-farm.co.uk or 07903 584 695